asg casting, inc. is a full service casting company for commercials, television, web-based, and new media content. Our commercial portfolio includes subtle comedy, improv, heavy dialogue, beauty, children, and real people. We have had the pleasure to cast iconic campaigns like NIKE's "Frozen Moment" with Michael Jordan, Miller Lite’s “Catfight,” the Oscar Mayer Wiener Search, the Fanta Girls, and Bud Light’s viral “Magazine Buyer,” which was nominated for a 2009 Emmy. With more than 2,000 spots to our credit, asg casting, inc. is devoted to finding the best talent for every job.
At the onset of the reality TV boom, we cast such hit shows as The Mole for ABC Television, The Joe Schmo Show for Spike TV, and Queer Eye for the Straight Girl for Bravo. Our background in casting both actors and real people proved a perfect fit for casting in the reality TV format.
During past work on improvisation-based productions for network television, such as the half-hour series Sons & Daughters for ABC, we built close ties to the improv/comedy scene in Los Angeles. Mining the best comedic talent from groups such as The Groundlings, The Second City, iO West, Upright Citizens Brigade, Impro Theatre and M.i.’s Westside Comedy Theater, we continue to maintain these connections to discover fresh, new comedic talent for projects in all media platforms.
asg casting, inc. is a member of the Commercial Casting Directors Association.
After graduating from NYU’s Tisch School of the Arts with a degree in Film, Arlene learned the intricacies of talent logistics and acquisitions while working as a talent coordinator on rock documentaries in New York. She went on to build experience on set, working as a talent coordinator and 2nd A.D. on commercials and independent features. Her rapport with actors led to a job as a personal assistant to Raquel Welch, as well as on-set liaison with celebrities such as Bill Cosby and James Brown to name a few. This practical experience, paired with her film school background, allows her to execute casting sessions with a director’s understanding. In the early part of her career, as one of the in-house Casting Directors at HKM Productions in Los Angeles, Arlene spent many days-- and sometimes weeks-- on the road, traveling around the country to cast real people for ongoing projects with clients such as American Airlines and Oscar Mayer. She also cast The Mole, which was one of the first shows to start the Reality “Elimination” Show craze.
As founder of asg casting, inc., Arlene offers clients her wealth of experience in casting across many platforms and media.
After graduating with a B.A. in English and a minor in Film Studies from Colorado College, Justin moved to Chicago where he worked on commercials and indie films in various capacities, ranging from P.A. to Video D.P. Serving as a veritable jack-of-all-trades on many shoestring productions, Justin gained a working knowledge of all aspects of production, including productions’ angle on casting and talent.
Justin’s ties with production led him to a position at a company devoted to promoting the careers of young actors. There he worked with actors on a regular basis to hone and showcase their talents. This position sent him overseas for a year, where he cultivated relationships with British talent agents in London.
In 2004, he became a partner at asg casting, inc., where he contributes his familiarity with both the SAG-AFTRA and non-union talent pools to find the best talent for commercials, television, and web-based content. His understanding of the SAG-AFTRA Commercials Contract and the CoEd (Industrial) Contract allows him to provide clients with sound advice on both bidding and talent negotiations.
In 2014 Justin co-founded Camera Left / Stage Right, a collective of industry professionals committed to teaching actors how to improve their audition technique. In 2016 Justin was elected to the Board of Directors of the CCDA/LA (Commercial Casting Directors Association, Los Angeles). Check out Justin's blog Just North of Hollywood, where he shares lessons learned from experiences he has gained casting commercials for more than a decade.
Erin graduated from UC Irvine with a B.A. in Film & Media. After serving internships at Liberman/Patton Casting and with Susan Bluestein & Camille St. Cyr, Erin became a casting assistant on such productions as JAG, NCIS, and the pilot presentation Mermaid for the WB.
In 2005, Arlene and Justin hired Erin to assist with the half-hour comedy, Sons & Daughters, an improvisation-based series for ABC Television. Now as a casting associate, Erin contributes her knowledge of protocol in both theatrical and commercial casting while managing the day-to-day operations of asg casting, inc.
Erin’s true passion lies in comedy and improvisation. She makes regular trips to The Groundlings, Upright Citizens Brigade, iO West, and M.i.’s Westside Comedy Theater to scope out L.A.’s improvisational talent. Erin was also able to utilize her knowledge of such talent while casting the webisodic pilot Colt for Sony.